In recent years, nearshoring has gone from a buzzword to a real growth strategy for companies looking to scale without the overhead of traditional hiring. And Latin America (LATAM) has quickly become the go-to destination.
With rising salaries in the U.S. and increased demand for remote, agile teams, nearshoring in LATAM offers the perfect mix of cost savings, talent, and collaboration. Whether you’re a startup or a large enterprise, building a team in Latin America might be one of the smartest business moves you can make right now.
Here are three big reasons why companies are nearshoring to LATAM—and some real examples of who’s already doing it.
1. Save on Costs Without Sacrificing Talent
Let’s be honest—hiring in the U.S., Canada, or Western Europe is expensive. But offshoring talent to countries across the globe can come with communication challenges, long time zone differences, and mixed results.
That’s where LATAM stands out. Companies can save 30–50% on salaries by hiring professionals in Mexico, Colombia, Brazil, or Argentina—without sacrificing quality. Many LATAM professionals have degrees from top universities, speak fluent English, and have global work experience.
Example: Shopify has hired support and operations teams in LATAM to help scale its customer service function, cutting costs while maintaining high-quality service for global users.
2. Time Zone Alignment = Real-Time Collaboration
Unlike offshoring to India or the Philippines, nearshoring in Latin America means working in similar time zones. That’s a game-changer for companies that rely on fast collaboration between sales, product, and support teams.
No more waiting until the next day for updates or jumping on 6 a.m. calls. LATAM teams can work side by side (virtually) with U.S. and Canadian colleagues, speeding up delivery cycles and boosting team morale.
Example: GitHub expanded its engineering and DevOps teams into Mexico and Brazil to stay agile and maintain real-time workflows with their U.S.-based developers.
3. Tap Into a Deep, Specialized Talent Pool
LATAM is no longer just an outsourcing region—it’s a tech and innovation hub. Countries like Mexico, Brazil, and Argentina have invested heavily in STEM education and digital upskilling programs. The result? A growing workforce of skilled software developers, designers, marketers, and customer success pros.
Plus, LATAM professionals are often bilingual, culturally aligned with North American businesses, and eager to work with international teams.
Example: Zendesk has built out customer success and technical teams in LATAM, citing both the quality of talent and ease of scaling as key reasons for growing their presence in the region.
Final Thoughts
Nearshoring in LATAM isn’t just a cost-cutting tactic—it’s a strategic advantage. You get top-tier talent, better collaboration, and the flexibility to grow your business faster.
Whether you’re building a remote team from scratch or supplementing your in-house staff, now’s the time to take a closer look at Latin America.
