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How Many Appointments Should a Telemarketer Get? (The Answer Here!)

By Amercia Guzman

Telemarketing has been proven as one of the most efficient lead generation methods. We’ve been doing this for years, but recently, internet has taken over everything. With the boom of social media, Facebook ads and Digital Ad Spend’s popularity has risen. And yes, they’re great, but don’t you feel it’s a little too impersonal?

We all love technology, all info is within arm’s reach, but let’s face it, with so many companies offering their products and services online, you’re probably struggling with lead generation.


One of the most important aspects to take in consideration is the interaction with customers. Without the proper use, digital ads might be tricky. You need to know your audience like the back of your hand to target them. For starters, you need to know their age, gender, interests and location. Also, Facebook ads, for example, are not necessarily cheap. Yes, you can spend as much as you’d like, but to get results and more interactions, you have to spend a significant amount.

But let’s talk money!  As I stated, you can spend as much as you’d like on Facebook ads.  The average business should spend around 10% of their annual revenues on marketing.  Let’s say 5% on social media.  Therefore, the average $1,000,000 USD revenue business owner should spend $50,000 USD per year on social media or $4,200 per month.  This doesn’t include the outside agency fees you use to create and distribute these Ads.  The challenge with this is not all Ads are created equal and not all Ads produce.

On the other hand, you can hire a telemarketer to contact your prospects directly, by phone.  There are so many benefits with contacting another business owner by phone.  For starters, first impressions are everything, so if you make a great impression, you drastically increase your sales opportunity.  Second, if done correctly, you collect contact information and begin your email list.  Third, you’ll get immediate responses and feedback. If data isn’t working, you can always change it. If the script isn’t getting the results you were expecting, you can rewrite it, it’s no big deal.  Finally, you’ll have an easy transition from initial contact to appointment with the owner.

B2B Telemarketing is easier to manage, specifally, if working with experts.  On average, a qualified telemarketer talks to 180 people per day.  A skilled appointment setter will get 1 appointment an hour for your business.  Due to telemarketing being more personal, 1 out of 3 will buy. Which leaves us with 13 sales a week and by outsourcing and hiring a team of telemarketers (3), you’ll make 39 sales a week, 156 sales a month.

Now, what’s the cost to outsource telemarketing?  This is loaded question.  The short answer is, it depends.  There are countries around the World that offer telemarketing.  Not all are created equal.  In Mexico, the average bilingual telemarketing agent will cost between $1,000-$1,2000 USD per agent.  Three telemarketers calling for your business will cost you less than one month’s worth of Facebook Ads and far less headache. 

Your marketing strategies will obviously depend on what you’re trying to achieve, the size and industry of your company. Don’t get me wrong, both are great and will help your business grow. Some people think B2B Telemarketing is dead. In my opinion, it is more alive than ever.

If you are a business owner looking and would like more info,
contact us today at
or call 512-991-3857

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